31 January 2011

The 2011 Edelman Trust Barometer was published last month. Begun in 2001, this is an annual measure of public trust in institutions across 20 countries (New Zealand does not feature).  Findings are that trust in business and government is markedly resilient.  However the the greatest public confidence is in NGOs.

Trust in US business dropped 8 points since 2010 placing it within five points of Russia (rated as the poorest of surveyed countries.)

Although in past years confidence in business and government tended to move in opposition, this year trends are more general. An exception is the growth in trust in the German business sector.

The Edelman Barometer has a different scope to the Transparency International Corruption Barometer, the latest of which was published on 9 December 2010.  The survey included New Zealand for the first time. In New Zealand, 72% of people surveyed felt there had been an increase in the level of corruption.  The increase in Australia was 54%.